Why We’re Different

This past winter I vacationed in Mexico. It was a fantastic trip that didn’t allow children. The weather was absolutely radiant, a vast difference to the cold temperatures at home. The food and drinks were delicious. There was sand in my toes and it was hard to have a care in the world. Covid 19 wasn’t even a thing yet.

What made the trip great was the company I was with. Their companionship was what really made the getaway memorable. We had lots of laughs, a few mojitos, and plenty of fun in between. We had such a good time that it surely started a yearly tradition.

You see, humans thrive on relationships. We form them regularly and with almost any kind of entity, living—like a friend, partner or pet—or not, such as a car or barbell. We can even form relationships with characters in books, TV shows and films.

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While many of you reading this are more than comfortable spending time alone, we tend to thrive when we’re in the company of those nearest and dearest.

Rocktown CrossFit clients use the phrase “family” and “community” when describing the atmosphere at The Rock. The relationships are “intimate, not transactional.” You can get a transactional relationship almost anywhere. At the grocery store, the gas station or at the gym, where the guy behind the counter, busy cruising the ‘gram, gives you the head nod as you swipe your card.

This is all well and good, but those relationships rarely last, and your loyalty to that business changes as quickly as the price of gas.

Then there are the intimate relationships we form. With our spouse, family and close friends; maybe our doctor or other trusted professionals.

This is where Rocktown CrossFit thrives.

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Let us earn your trust.

Brick by brick we are building a house and we look forward to spreading the mortar with you.

We don’t lead a sea of people following a choreographed routine, so we don’t do mass-market relationships, either. We work on a one-to-one basis. As a potential new client, you’ll sit down with us down for a chat about you, your goals and fears, your hopes and wants. We prescribe a structured approach, starting with your most important needs. This might be nutrition, mobility or even confidence.

Your fitness journey at Rocktown CrossFit will always begin with one-on-one coaching. This is how we earn your trust. We don’t sell you on cheap memberships and long-term contracts; we coach you with expertise and care. We want you to develop consistency. We want you to trust us.

Trust is a crucial part of this equation.

We’ll accept you immediately, but for you, the process might be harder.